Digital printing is the latest method of printing that has taken the printing industry by storm. In fact, the many advantages of digital printing have made it one of the most popular printing methods out there in this day and age. If you are not employing digital printing for your printing requirements, you are losing a lot of money in the process. Offset printing is the older method that was quite popular before the invention of digital printing.
In fact, offset printing uses a plate on which the material to be printed is engraved. The image is first transferred onto a rubber blanket with ink and then onto the material which it should be printed on. But digital printing entirely skips the plate. It directly prints onto the material. Although the printing quality is better with offset printing, it comes with a higher initial cost. In fact, offset printing is not cost-effective unless you print large numbers of the material. That is where digital printing comes in handy.
Here are some of the most important benefits of digital printing.
Digital Printing Is Quick And Eco-Friendly
Although the method still involves ink and chemicals, it doesn’t involve pre-press procedures or plates like with offset printing. In fact, you don’t require chemicals, plates, and extra materials in digital printing. You can directly print onto the material and save a lot of time in the process. The turnaround time is quite less when it comes to digital printing. In fact, the initial set-up time is drastically reduced since there are no pre-press procedures or plates involved in the process. Hence, you can get your flyers or brochures much quicker than with offset printing. That is why the method is extremely popular in the industry in this day and age.
No Initial Cost Or Setup Required
You don’t have to spend any additional costs to create the plates and setup the pre-press procedures. In case you are looking to print smaller batches of printing materials, digital printing is the best solution for you. You can save a lot of money in the process when printing smaller numbers. But if you plan to print higher volumes, you should opt for offset printing since once it is set up, the cost per print is much lesser. You should make the right decision based on your printing quantities.
Small Batch Printing
If you plan to print hundreds or even thousands of copies of a flyer or brochure, digital printing is the best for your requirements. In fact, the setup cost of offset printing may not seem justified when you are printing smaller quantities. In fact, you can easily print your requirement in multiple small batches without worrying about big setup costs. That is why you need to choose digital printing for all your small quantity printing needs.
In offset printing, the print is physically set and cannot be changed later on. In fact, you will essentially be printing the plate’s content onto the material. When it comes to digital printing, you don’t have such an issue. In fact, you can easily change or customize each print unit to suit your current needs without too much of a hassle. For example, you could print different names on wedding cards while changing only one small area and the rest of the card remaining the same. That is why many clients choose digital printing for their businesses in this day and age.
You can easily print samples in order to check the color accuracy with digital printing. That way you will be printing exactly what you envisioned in the first place. You can easily tweak the colors and their properties with this printing method.
On the other hand, with offset printing, the process is quite tricky. That is due to the physical separation of ink and water in the process. That is why you should choose the former if you require an accurate print.
Digital printing has become quite popular in the industry due to its many advantages. If you are looking to print small quantities of printing materials, you should be using this method. The aforementioned article provides information on the popularity and many advantages offered by the printing method.